Bod mod aftercare
Body modifiers face inconsistent, unclear aftercare advice that leads to physical and mental discomfort. There is a very clear gap to capitalize in the tattoo and piercing market. Consumers don’t know who to trust in this industry. There is no singular, authoritative voice on this topic, and this void needs to be filled. Today’s consumers want more from brands than just their products; consumers are demanding education, support, and resources that go beyond the traditional duties of brands.
My team worked collaboratively to combat this issue by developing a company named BOD MOD Aftercare that works to spread awareness of body modification safety information through social media, partners with tattoo and piercing professionals, provides a sustainable product line of tattoo and piercing products, and creates a community of people who share our passion for safe and beautiful body modifications.
We were able to share our business model for our startup to more than 20 judges in the John W. Altman Institute for Entrepreneurship first ever fully digital Business Model Road Test Competition. The competition was live-streamed to over 1,100 viewers. I am so humbled to say that Bod Mod Aftercare came in first place!
I am so honored to have been on such an amazing team with Myles Bell, Sam Christie, Emily Nebraska, Lily Thaler, and Angela Weckle. We used our individual strengths to come together as a team to build a brand of which we are all proud.
Below, is a look into the visual identity of our brand!
Our Unique Value
In addition to selling uniquely designed aftercare products through our entirely virtual B2C business, BOD MOD Aftercare provides unique value to the customer with reliable, accessible aftercare information. What does this look like?
It starts by spreading awareness of body modification safety information through our social media and website. For example, you can see two videos on our Instagram page for how to properly clean your ear piercing and how to keep your tattoo from fading.
Secondly, the combination of our strong brand voice and our partnerships with tattoo artists and piercing professionals will lead to a community of loyal consumers who celebrate their self expression by caring for it correctly.
Finally, our brand will source its strength from our alignment with our consumers’ values, such as self-expression, self-care, and sustainability.
The Products
Our product line consists of a mix of both tattoo and piercing care products to satisfy all body modifications. We wanted to create products that are high quality for a fair price, cruelty free and made with clean ingredients. Our brand is environmentally conscious because we don’t believe in sacrificing cleanliness for sustainability.
All of our products are easy to use, effective, and can be recycled through our recycling program. We took what we learned from our empathy interviews and in depth research to ensure our packaging designs and product ingredients cater directly to our target market’s needs.
Products: Tattoo Balm, Tattoo Cleanser, Piercing Cleanser, Piercing Cleanser Applicator, Jewelry Cleaner
Shipment boxes when people order online.
Product Details
Learn more about the details of each product in the infographics below.
Education
Bod Mod Aftercare supports expressive people by giving them the tools to show the world who they are. Our brand provides people with tattoos and piercings (bod mods) the products and education they need to keep their self expressions healthy and beautiful for the rest of their lives.
The Community
What truly sets us apart from other players in this industry is our community. Through spreading awareness, we hope to combat the lack of education about piercing and tattoo safety information.
This is vital because there is currently no universal standard of care regarding regulations on tattoos and piercings, which results in confusion about expectations of quality and safety. By partnering with individual tattoo and piercing artists and connecting with consumers via social media, we hope to organically build a community of people who share our passion for safe AND beautiful body modifications.
The Process
Take a peak at the research that went into creating BOD MOD Aftercare.